Kia has unveiled an Australia-inspired camouflage wrap for its highly anticipated new pickup truck, the Kia Tasman. The Tasman, named after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia, marks Kia’s first-ever foray into the pickup model.
Tasman X Richard Boyd-Dunlop
The unique wrap, developed in collaboration with renowned artist Richard Boyd-Dunlop, who hails from Australia and New Zealand, is themed around ‘The Path Never Taken’. This theme underscores the Tasman’s adventurous spirit and is influenced by the untamed beauty of Australia’s diverse landscapes. The unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap’s eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.
The Concept of ‘The Path Never Taken’
The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, inspiring customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance.
Boyd-Dunlop said, “This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had. These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”
The Tasman’s Global Debut in 2025
Scheduled to make its debut in 2025, the Tasman marks Kia’s inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities.