A recent study conducted by J.D. Power Kia has been awarded the first position. The carmaker clinched the top spot in the J.D. POWER 2022 Vehicle Dependability Study, among all major automotive brands (mainstream and luxury) in the U.S. Furthermore, the company’s popular Sorento has taken the top spot in the study’s Upper Midsize SUV category. Kia mentioned that their commitment to the quality, durability and craftsmanship of our award-winning vehicle line has been quite successful. The sales figure for the brand has been reaching new highs across the world, all thanks to the recent innovations.
What Is The J.D. Power Vehicle Dependability Study?
This is an industry-wide study that examines problems experienced during the past 12 months by original owners. Only vehicles that are three years old play a part in the study. And hence for the 2022 edition, Kia vehicles of 2019 were examined. Various parameters play an important role in this study. The most important one is overall dependability, which calculates the number of problems experienced per 100 vehicles (PP100). And hence lower the score, the better is the level of quality. Kia scored a total of 145 PP100 in the Overall Nameplate honours. The cherry on the cake is that Kia earned the highest number of J.D. Power Initial Quality awards in the industry in 2021.
Kia’s Take On Being The Winner
Given the rise in sales figures and recent development around the brand, Kia has been quite positive in all major aspects. Sorento’s category win speaks to the world-class ownership experience that Kia is offering to its customers. Kia mentioned that a total of 29,487 surveys accounted for this study result. Vehicles got ratings based on various parameters, with new technologies and features being the important criteria. Other key aspects included component replacement, software updates, vehicle appeal, and deterioration. With the recent change in vision and a key logo and slogan, Kia aims to expand its business rapidly to more markets.
Also Read: Kia Sorento SUV wins Red Dot & iF design awards.
