Kia has launched a new digital Omni channel aftersales initiative. The Ownership Programs Online Sales is aimed at offering flexibility and transparency to the customers.
Customers will be able to access a host of services under this initiative from the My Kia app. In addition, they will also be able to keep an eye on the car services which were availed earlier and monitor the ownership program in real time. Customers will be able to purchase different Service/Ownership Offerings/Programs, such as Extended Warranty, My Convenience, Accessories, and many more.
Users on both Android and iOS platforms will be able to download the My Kia app. The initiative also showcases the brand’s customer-first approach in the Indian market. The app also tracks all developments, from buying all the way to ownership of the cars.
My Kia was launched back in March this year. Customers can also request a test drive, get a quote, get a video consultation through Digi-Connect and book a Kia car from the My Kia App, all from the comfort of their homes. Other features offered on the app include Kia News, Service appointment and notifications, Digi Wallet, My car dashboard, etc.
The Korean carmaker currently has over 2 lakh connected cars on Indian roads.
Kia India signed an MoU with the Andhra Pradesh state government in 2017 to set up a new manufacturing facility at Anantapur. Production commenced in August 2019, with an annual output of 3 lakh units. Kia India currently has on sale the Seltos, the Carnival, the Sonet, the Carens, and the EV6.
Not just local production but the factory exports made-in-India cars to overseas markets. The factory has produced 6.3 lakh units – of which 5 lakh were for the domestic sales while over 1.5 lakh went towards exports.
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