To celebrate Women’s Day, Jawa Yezdi motorcycles organised multiple all-women rides across the country. The all-women Kommuniti rides took place in cities like Delhi, Hyderabad, Bangalore, Guwahati, Pune and Chennai on 5th March 2023.
This pan-India ride saw 150 women riders taking an active part in the event. They came wearing proper riding gear along with Jawa and Yezdi bikes. The riders also spread awareness about menstrual hygiene among women in the less privileged sections of the society.
In the Delhi edition of the ride, Rally Driver Garima Avtar joined the other women also present for the all-women ride.
In all these aforementioned cities, the rides were flagged off from the Jawa Yezdi dealerships and travelled across the main roads and important localities of the cities. The ride had stops along the way for sessions on social initiatives and refreshments.
The ride also included a session on menstrual hygiene for women residing in underprivileged areas of their respective cities. Further, food packets and sanitary napkins were also distributed by the riders for all the women and young girls in the area.
Earlier this year, Jawa introduced the Jawa 42 ‘Tawang edition’ at Torgya Festival in Tawang, Arunachal Pradesh. A while later, Jawa Yezdi added new colours for 2023 model year bikes. Jawa Yezdi Motorcycles started off the New Year by introducing two new colour schemes for its highest-selling motorcycle – Jawa 42 Sports Stripe and Yezdi Roadster.
Back in 2018, Classic Legends brought the Jawa brand into the Indian market. They introduced the Yezdi brand in January 2022 with three motorcycles. These are Yezdi Roadster, Scrambler and Adventure. The company has plans to add more updates to Jawa and Yezdi products in the coming year. In fact, the company has also planned network expansion across the country in the coming years.
There are around 400 touchpoints in India. The company plans to expand to 500 outlets by December 2023. With the demand for retro cruiser motorcycles are on the rise. The need of the hour is to keep updating the product lineup. This is exactly what Jawa is doing with regular subtle upgrades to keep the customers engaged with the brand.
Also Read – Jawa 42 now available in new colour options.