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Hyundai’s brand value is on the rise thanks to EVs

Written by Akhil Dalvi

Hyundai Motor Company has marked its steady climb up the 2021 Interbrand’s Best Global Brands Rankings to place 35th overall. Moving up a notch from 2020, Interbrand’s comprehensive assessment proves that Hyundai Motor’s global brand value rose by 6.3%. In its 7th year straight among the top 30 brands, Hyundai’s brand value sits at USD 15.2 billion in 2021.

Hyundai’s Focus on Eco-Friendly and Smart Mobility Solutions

Interbrand’s positive appraisal of the company stems from Hyundai’s eco-friendly, future-oriented focus on electrification and smart mobility solutions. Hyundai’s appraisal includes its commitment towards carbon neutrality by 2045 and creating virtual sales channels as a preventive measure against COVID-19. Since its previous evaluation, Hyundai has doubled its vehicle electrification by spearheading the development of a hydrogen fuel-cell commercial vehicle ecosystem. Supporting the new ecosystem would be Hyundai Motor Group’s new HTWO fuel-cell technology brand.

Hyundai’s E-GMP Platform

Hyundai Motors has also launched its Electric Global Modular Platform (E-GMP) along with its new IONIQ battery electric vehicle brand. By comparing the IONIQ 5 with other compact crossover EVs, German automotive magazine ‘Autozeitung’ ranked the BEV at the top. The brand launched its smart city construction project to showcase future mobility devices and services. Its human-centric, nature-friendly enclave aims to use Hyundai’s Urban Air Mobility (UAM), robotics, and autonomous EVs to tackle congestion and pollution.

IAA Mobility 2021

Hyundai plans to offer a fully electric UAM model for optimized urban operation by 2028. The brand also envisions and foresees the daily use of air taxis by the year 2030. Hyundai’s electrification and mobility plans come courtesy of its recent declaration at the IAA Mobility 2021 in Germany. The brand aims to achieve net-zero carbon emissions throughout all stages, including automobile production, operations, and disposal, by 2045. Hyundai focuses its holistic approach on the three pillars: clean mobility, next-generation platforms, and green energy.

Hyundai’s Click to Buy

Hyundai has proactively responded to the market challenges caused by the COVID-19 pandemic by expanding its virtual sales channel. Made available in the US, Europe, India, and other regions last year, the ‘Click to Buy’ channel encourages contactless sales. Conducted via Hyundai Showroom Live, which also reveals new models online, the brand is actively helping in the prevention of the spread of coronavirus. In 2021, Hyundai has bolstered its brand capabilities by achieving awards in 17 categories which boosts its brand value. This includes the ‘Interface & User Experience Design award at Red Dot 2021 and a world-class design award.

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