Hyundai Motor Company has filed trademarks for the brand’s upscale car division – Genesis in the Indian market. But there is a small catch. The trademarks filed in the Indian market are likely to be Genesis Electric Vehicles. The names that appear in the leaked document are the eG80, eG90, eGV70, eGV80 and eGV90. For the uninitiated, the luxury sub-brand uses the ‘G’ marque for luxury sedans and the ‘GV’ moniker for luxury SUVs.
The documents that have emerged on the internet also carry the ‘e’ prefix to the entire range of sedans and SUVs leading us to believe that the range could be powered by all-electric or electrified powertrains. The description column in the leaked documents also reveals that the automobiles could be electric cars, hybrid cars or hydrogen fuel cell electric cars. Spyshots in the past confirm that Genesis is indeed working on electric powertrain vehicle and an EV codenamed JW was also spotted testing abroad.
Genesis is likely to use the E-GMP (Electric-Global Modular Platform) a dedicated electric vehicle platform that Hyundai intends to use on the brand’s new arm dedicated to battery electric vehicles dubbed IONIQ. Kia is also likely to use the E-GMP architecture for its future electric vehicles.
As of now, things are not clear how the South Korean brand intends to introduce Genesis marque in the Indian market and it was speculated that Genesis could make its entry in the Indian market with a luxury SUV but the newly filed patents lead us to believe that Hyundai could bring the luxury brand with a range of fully electric or electrified options.
If the brand launches the Genesis brand with all-electric cars in the Indian market, it is likely to rival the likes of luxury brands such as Mercedes-Benz which recently launched the EQC 100% electric SUV as well as the Jaguar I-Pace which is expected to make its entry soon and Audi which also plans to launch the e-Tron in India.