HMIL announces its sales report for September 2021. The company mentioned that it sold a total of 45,791 units for the given months. This breaks down as 33,087 units for the domestic market and 12,704 units for exports. In September 2020, the carmaker had registered a total sales of 59,913 units. And when compared to the September 2021 figure, it translates to a growth of -23.6 per cent. The domestic sales for September 2020 stood at 50,313 units, which translates to -34.2 per cent growth when compared to September 2020.
Interestingly, the export figures have risen from 9,600 units in September 2020 to 12,704 units for September 2021. Thus creating a growth of 32.3 per cent. Hyundai mentioned that the growing shortage of semiconductor supply is now adversely affecting vehicle production. This is leading to low vehicle production, thus resulting in below-par sales figures.
The recent launch of the Hyundai i20 N Line has created a significant buzz in the market. The launch largely depicts Hyundai India’s innovation in terms of marketing and advertising. The unique concept of Creator’s Arena used for the launch of the Hyundai i20 N Line perfectly proves the company’s dedication to the Indian market. In the era of digitalization, Hyundai India has incorporated a host of online services and initiatives. Customer-centric additions like these go a long way in winning the customers’ trust, thus resulting in higher sales volume.
With the growing demand for EVs in the market, it is now just a matter of time that Hyundai enters this segment more aggressively. Even though the carmaker already has a product, in the form of the Kona EV, that does not fit the puzzle. Reportedly Hyundai, along with Kia is planning to add 6 EVs by 2024 in India. This would be a significant boost for the development of e-mobility in the country. The future is electric, and there are no two ways about it. And almost all major automotive companies are making a shift away from conventional ICE engines.
Also Read: Hyundai i20 N Line gets a unique marketing strategy.