Hyundai India flagged off its first-ever edition of ‘Hyundai Explorers’. This event by Hyundai took place on 26th November 2021. Under this event, participants travelled from Delhi to Rishikesh exploring the beautiful picturesque locations of the trail. This is the perfect event for the ones looking to explore and create new memories, experiencing epic adventures in their Hyundai SUVs. Hyundai wants to create a community amongst the Hyundai customers and indulge in the extravagance of the Hyundai SUV Life. Hyundai India has a host of SUV options in the current lineup. This includes the likes of Creta, Venue, Alcazar, Tucson and Kona Electric. This ‘Hyundai Explorer’ event reiterates the brand’s campaign of ‘Beyond Mobility’.
Details Of The Event
The first leg of the event started on 26th November from Hyundai’s new HeadQuarters in Gurugram. Participants covered a total of 272 kms spanned across 3 days and 2 nights. Hyundai mentioned that they also included a host of other activities to keep the participants busy and engaged. This included river rafting, riverside yoga, barbecues, and karaoke nights. Hyundai Explorer drive is a perfect platform to bring together adventure-seeking enthusiasts and like-minded explorers. Interested customers seeking to learn more about the events can visit the official website. Customers Favouring SUVs Over Any Other Body Type.
For the past few years, there has been a significant shift in customer buying behaviour. Given the road conditions of India, buying an SUV makes a lot of sense. The high ground clearance added with other SUV-like design elements makes the car much bigger than its sedan’s counterpart. This gives the customer a sense of pride in owning a bigger car.
Moreover, carmakers these days are increasingly investing in the RD of SUVs. This is also evident from the fact that almost all the newly launched cars in recent times are SUVs. Furthermore car manufacturers like Tata, Nissan and Renault have launched SUV-like products in the form of Punch, Magnite and Kiger at a much affordable budget. Going forward, the demand and sales of SUVs will only go stronger from here, and there are no two ways about it.
Also Read: 2022 Hyundai Creta SUV facelift revealed, Tucson inspired.
