Hyundai showcased the new i20 N Line in Mumbai with a spirited new concept in a unique Creator’s Arena. Hyundai targets the Millenial and Gen-Z audience with the sporty character of the new i20 N Line. The Creator’s Arena blends the sporty and exciting elements, creating the absolute playground and an inspiring environment.
Hyundai Creator’s Arena – Concept
The Hyundai Creator’s Arena provides a natural setting to showcase the Hyundai i20 N Line. The brand has built a bespoke concept – the Creator’s Arena, which will allow content creator’s from around the country to feel and capture the new Hyundai i20 N Line. To portray the raw feel of the N Line notion, Hyundai conceptualised the Creator’s Arena corrugated sheets and mesh walls. The Creator’s Arena Concept allows the brand to depict the car amidst a grungy setting.
Hyundai Creator’s Arena – Displays
Hyundai featured six main displays at the Creator’s Arena. Creators around the country were able to exploit features such as a 360-degree turntable to take video selfies. Also, the Creator’s Arena offers Creators with a Comic Zone, Sneaker Customisation, Light Art, Music & Play, as well as Fun & Play.
Expert riders take part in the N Line action by doing kick-flips, lip-tricks, and bar-spins at the Fun and Play Skateboard and BMX bike. The N Line Comic World also allows Creators to become a part of the fantasy world themed on Mumbai. Creators were also able to pick and customise a pair of sneakers, curating them with their own design. The brand also showcased a musical symphony composed out of i20 N Line car sounds. Apart from this, Hyundai also displayed the upcoming Hyundai N Line merchandise on a wall, including Deck Shirts, Jackets, Water Sipper Bottles, Thermos Flasks, Coffee Mugs, Face masks Caps etc.
Hyundai Creator’s Arena – Interaction with The Director of Sales, Marketing & Service
The Hyundai Creator’s Arena also gave us a chance to interact with Mr Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. During the interaction, Mr Garg revealed to us that the company is currently testing the waters with the i20 N Line and plans to launch more N Line vehicles in the Indian market. Though the Hyundai i20 N Line has been launched only recently, the brand reveals that 65% of the N Line customers are opting for the DCT transmission model over the iMT. However, Mr Tarun Garg did not reveal the launch timeline for future Hyundai N Line models.