Korean automotive giant Hyundai has announced the launch of its ‘Bluelink Championship’ event for the Indian market and its customers. As one of the country’s first smart mobility solutions providers, Hyundai Motor India Limited (HMIL) has thought of this initiative. HMIL states that this unique initiative will encourage Indian customers to inculcate good driving practices whilst using ‘Bluelink’ connected technology. Hyundai is set to launch the month-long program from January 4th, 2022, and has already opened its registration for customers.
According to the policy, any Indian customer who has access to Bluelink technology is eligible for participating in the competition. All participants and drivers belonging from different states will compete with each other on the basis of their driving behaviour. HMIL will choose the winners of the competition based on their region in India, score, and ranking, amongst others. The brand will award the top 3 winners of the competition with attractive gift vouchers and offer e-trophies to other participants.
Introduced in 2019, Hyundai brought the Bluelink connected car technology with its Venue sub-compact SUV to the Indian market. In the last two years, the connected car tech has been adopted by numerous customers for its convenience and safety. HMIL has stated that it will continue to introduce more digital initiatives as thoughtful innovations for the Indian customers. The automaker aims to develop driving awareness among its customers and help improve their driving style and performance.
Hyundai has targeted the Bluelink championship to their customers in order to teach them the importance of driving behaviour. During the championship, Hyundai will judge the participants on the basis of smooth driving, over-speeding, sudden braking & acceleration, distance travelled, etc. HMIL will then analyze the mapping of the participant’s Bluelink system and award a driving score from 0-100. This will also allow the Hyundai Bluelink technology to offer tips to Hyundai customers on how to improve their driving.
Hyundai has also stated that customer participation is entirely optional and governed by the terms and conditions of the program. HMIL will only consider the driving data of those Indian customers who registered for the Bluelink Championship. Additionally, Hyundai’s Bluelink system offers in-car safety features such as SOS, Road-side Assistance & Call-Center Assistance. Hyundai customers can also download the Bluelink smartphone app to perform various remote functions.
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