Honda Motorcycle & Scooter India (HMSI) concluded in August 2023 on a highly positive note, reaffirming its dominant position in the Indian two-wheeler market. Emphasizing customer satisfaction, innovation, and a diverse product range, HMSI has disclosed its sales figures for August 2023, showcasing a substantial 3 per cent year-on-year growth, with a total of 4,77,590 units sold.
Comparing the figures for August 2023 to the same month in 2022, HMSI has achieved significant progress. In August 2022, the company sold 4,63,650 units, while in August 2023, they reported an impressive 4,77,590 units, marking a commendable 3 per cent growth. This noteworthy year-on-year performance underscores the company’s consistent ability to meet and surpass customer expectations.
The domestic market remains the cornerstone of HMSI’s success, contributing a substantial 94.47 per cent to the total sales for August 2023. Domestic sales alone reached an impressive 4,51,200 units, highlighting the brand’s strong presence in the country.
HMSI’s global presence continues to expand, with exports accounting for 5.53 per cent of the total sales in August 2023. Although exports experienced a slight decline, with 26,390 units compared to 39,307 units in August 2022, HMSI remains committed to bolstering its international presence.
Comparing August 2023 to July 2023, HMSI experienced a significant month-on-month growth of 41.17 per cent. Domestic sales saw a 45.14 per cent surge, with an additional 1,40,333 units sold in just one month. While exports witnessed a slight dip of 3.84 per cent, they play a significant role in the company’s overall performance.
A substantial portion of HMSI’s domestic sales can be attributed to the immensely popular Activa scooter, accounting for approximately 70 per cent of the company’s sales in India. In addition to the Activa, HMSI offers the Dio scooter, providing customers with a diverse range of options to cater to their preferences.
In August 2023, HMSI added several exciting additions to its product portfolio. The launch of the all-new SP160 continues the legacy of the SP brand, while the company also introduced OBD2-compliant versions of the 2023 Honda Livo, CD110 Dream Deluxe, and Hornet 2.0. These moves highlight their commitment to innovation and technological advancements.
In the competitive world of motorsports, the IDEMITSU Honda India Racing team showcased their prowess during Round 4 of the 2023 FIM Asia Road Racing Championship (ARRC) at the Mandalika International Street Circuit in Indonesia, securing 2 valuable points.
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