German luxury sports car manufacturer Porsche has made the decision to bring back its historic colour options for select models. Via its ‘Paint to Sample’ and ‘Paint to Sample Plus’ options, Porsche plans to expand its range of exterior colours. The automaker has also announced that it will create bespoke exterior paint shades based on the customer’s request. According to Porsche, unique and unusual paint shades have always been an essential part of their history.
Porsche plans to add 160 new shades across all models, which will act as a differentiating feature for its customers. Since the demand for custom-painted Porsche cars has risen over the years, Porsche undertook the decision to fulfil the demand. The automaker has set up a new colour-mixing bench at its main plant in Zuffenhausen to blend several dozen ingredients.
Porsche decided to rename its “Custom Colour” program to “Paint to Sample” as part of its enhanced individualization strategy. This program includes a category of colours that are technically approved by Porsche’s paint specialists. Colours such as Maritime Blue, Rubystar Red, and Mint Green featured on the 964-generation 911 Porsche in 1990. Porsche states that the new colour range depends on the model series and production location due to its vast diversity.
The automaker stated that it would offer 100 additional paint colour options for its 911 and 718 models. Customers of the Panamera, Macan and Cayenne series can choose between 50 colour options, whereas Taycan owners can choose 65 options. Customers can now access the enhanced individualization program, which Porsche will integrate into its Car Configurator in early 2022. Additionally, Porsche will also add additional options such as Online filter options and background information on individual colours for customers.
To cater to specific individual colour requests, Porsche has introduced the “Paint to Sample Plus”, which customers can choose freely. The automaker has introduced this customization option specifically for 911, 718, and Taycan owners, which involve a number of procedures. First, the customer provides a colour sample to the nearest Porsche Center, which is sent to experts at Stuttgart.
Porsche’s colourists at its German headquarters then create the formulation and develop the hue based on the available paint components. After several rounds, the shade is further developed in order to react to different light sources- daylight or artificial light. The colourists then test the feasibility of the colour under production conditions on the car’s body and other panels.
Porsche takes this step to define the layer’s thickness to allow for a process-stable, reproducible, and error-free painting. Prior to the actual painting process, Porsche tests the paint colour on a test body to meet its quality standards. If the paint fails this test, Porsche will bear the entire cost of the feasibility test. Customers can consult and check out the pricing for the “Paint to Sample Plus” options at all Porsche Centers worldwide.
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