Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has released its latest sales report. The company posted a total sales of 4,54,582 units in October 2022. With the festivals of Dussehra and Diwali, sales got a significant boost in the month of October this year. Hero mentioned the dispatch sales of October are not comparable to the previous years. This is because the festival days are usually spread across the months of October and November.
During the 32-day festive season, Hero posted strong double-digit retail growth. The figure stood at 20 per cent over the corresponding festive period of FY ’22. This further strengthens the brand’s leadership in the domestic two-wheeler market and increases in retail market share. Hero also mentioned that a strong festive season has also helped reduce post-festive total inventory to the lowest in the previous 5 years. This further acts as an indicator of growth in the second half of the year.
Key Highlights Of October 2022
To mark the beginning of this year’s festive season, Hero MotoCorp, announced the Hero GIFT- Grand Indian Festival of Trust. Under this initiative, the brand launched exciting model refreshes, retail benefits, a slew of financing schemes, pre-booking offers, and much more.
Hero MotoCorp finally entered the era of sustainability and clean mobility, with VIDA V. This fully- integrated electric vehicle (EV) made its debut in the month of October. The scooter is available in two variants – Vida V1 Plus and Vida V1 Pro. The new electric scooter retails at a starting price of INR 1,45,000 and INR 1,59,000 respectively (ex-showroom).
In motorsports, Hero MotoSports Team Rally completed both the Andalucia Rally 2022 with all four riders finishing among the top 15. Furthermore, the second stage of the Rallye du Maroc was quite challenging for the Hero MotoSports Team, yet, they were able to maintain their positions in the top 10.
Also Read: Hero MotoCorp launches Vida V1 electric scooter in India at INR 1.45 lakh.
