In July 2023, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, reported sales of 391,310 units. These figures were influenced by adverse weather conditions during the month, including unprecedented rainfall and floods in certain regions of the country. These weather challenges resulted in crop damage and a significant decrease in customer visits to dealerships.
However, Hero MotoCorp anticipates an improvement in market demand in the upcoming months. This is due to the launch of new products before the festive season and the introduction of attractive financing options.
In July, Hero MotoCorp and Harley-Davidson introduced their collaborative premium motorcycle. Called the ‘Harley-Davidson X440,’ in the Indian market. The Harley-Davidson X440 retains the distinctive characteristics of the renowned Harley-Davidson brand. The motorcycle boasts a commanding road presence. This motorcycle also gets a distinguished unique design, all-metal body, and robust engine, which exemplifies the high-performance style. The unveiling ceremony took place at the state-of-the-art Hero Center for Innovation and Technology (CIT) in Jaipur.
Online bookings for the Harley-Davidson X440 are open until August 3, 2023. Customers can access the website www.Harley-Davidsonx440.com, to book with a fee of INR 5000. The motorcycle is available in three variants: Denim, Vivid, and S, with introductory prices of INR 2,29,000/-, INR 2,49,000/-, and INR 2,69,000, respectively.
The production of the Harley-Davidson X440 is set to commence in September at Hero MotoCorp’s Garden Factory in Neemrana, Rajasthan. Hero MotoCorp mentioned that the deliveries will begin in October 2023.
Continuing its emphasis on the premium motorcycle segment, Hero MotoCorp expanded its premium lineup with the introduction of the Xtreme 200S 4 Valve model in July. Priced at INR 1,41,250/-, the new Hero Xtreme 200S 4V offers a blend of powerful riding dynamics, sporty attributes, safety features, and practicality for everyday use.
Also Read: Bookings open for Harley-Davidson X440 at Harley-Davidson dealerships & Hero MotoCorp outlets