Hero MotoCorp unveiled the Hero Vida V1 Pro and V1 Coupe at the 2023 EICMA Show, featuring twin removable batteries with a 3.94 kWh capacity and a real-world range of 110 km. With the launch of the Vida sub-brand, Hero MotoCorp aims to expand its global presence, targeting both new and existing markets. The company’s focus includes Europe and the UK, where they plan to introduce premium internal combustion engine (ICE) two-wheelers in the future.
The Hero Vida V1 Pro and V1 Coupe made their global debut at the event. Alongside these electric scooters, Hero also showcased the Xoom 160 and Xoom 125R, with the latter designed as a sportier and more eye-catching scooter in the 125cc segment, competing with models like the TVS Ntorq. The Xoom 160 stands out with its all-new 156cc liquid-cooled engine equipped with i3S technology. Additionally, Hero revealed other concepts, including the Concept Lynx off-road electric bike, Concept Acro kids electric bike, and the Concept 2.5R XTUNT, which is set to become the production version known as Xtreme 210R.
Hero MotoCorp initially entered the electric two-wheeler market with the Vida sub-brand, and now they are poised to expand its reach to Europe and the UK, particularly Spain, France, and the UK. Commercial operations in these markets are scheduled to commence around mid-2024.
Hero plans to introduce more premium ICE scooters and motorcycles in these markets, including products like Xpulse, Karizma XMR, and the upcoming Xtreme 210R, Xoom 160, and Xoom 125. They have identified key regional distributors with commercial agreements in the finalization stage.
The Vida V1 Pro, equipped with twin removable batteries, offers a total capacity of 3.94 kWh and features like a two-way throttle, keyless start, cruise control, riding modes, over-the-air (OTA) updates, a 7-inch touchscreen dashboard, and full LED lighting.
For the UK market, Hero has selected MotoGB as its main distributor, supported by a network of over 150 dealers. In Spain and France, Onex Group subsidiary Noria Motos and GD France will serve as Hero’s primary dealers, respectively.
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