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Hero MotoCorp launches Pleasure+ Platinum at INR 60,950

Written by Nizam Shaikh

Following the recent launch of Hero Maestro Edge 125 Stealth, Hero MotoCorp has now launched the new Pleasure+ Platinum in the Indian market at the price of INR 60,950 ex-showroom, Delhi further expanding the brand’s scooter portfolio with new premium products targeted toward the young generation. The new Hero Pleasure+ Platinum will be available at all Hero MotoCorp dealerships across the country. 

The new Hero Pleasure+ Platinum is available in a new Matte Black colour with Brown inner panels complemented by Mirrors, Muffler Protector, Handle Bar ends and Fender Stripe finished in Chrome, adding to the retro quotient of the scooter. The Hero Pleasure+ Platinum also features a seat backrest for pillion comfort, a dual-tone seat with Platinum hot stamping, Low Fuel indicator feature, premium 3D Logo badging and white rim tape. 

The Pleasure+ Platinum is powered by the same BS6 compliant 110cc single-cylinder, air-cooled engine that produces 8 BHP of power and 8.7 Nm of torque. The fuel delivery system on the Pleasure+ is a Programmed Fuel Injection system with the new ‘XSens Technology’ with eight sensors and boasts to have 10% higher fuel efficiency and 10% faster acceleration over the BS4 predecessor. The Hero Pleasure+ Platinum has been completely designed and developed in-house at the company’s Research & Development centre at Centre of Innovation and Technology (CIT) in Jaipur, Rajasthan.

Recently, the company also announced that Hero MotoCorp has recorded sales of 715,718 units in September 2020, the highest sales in a single month, translating into a growth of 16.9% as compared to the same period in the last year. Hero Motocorp has sold 18,14,683 units in the second quarter (July-September) of the current fiscal FY 2021.

The brand also launched the Maestro Edge 125 Stealth at the price of INR 72,950 ex-showroom, India. The new Stealth Edition comes with a new exclusive Matte Grey colour is INR 1,500 more expensive than the Self Start Disc Brake Alloy Wheel with Fi, on which it is based on.