Steelbird, which is a renowned Indian name, brings in yet another significant market development. With the partnership with renowned German brand Hella, Steelbird will soon launch Steelbird Horns and Spark Plugs. As a part of this partnership, Hella will aim to leverage Steelbird’s marketing and distribution strength. This will help in reaching the product to maximum retail points across the country. Thus, both Hella and Steelbird will complement each other’s strengths in product offering and market distribution.
Steelbird International, which is India’s leading automotive components company, has been at the forefront of manufacturing and marketing various automotive parts. This includes Filters, Rubber Parts, and accessories. Moreover, the company has made a name for building and manufacturing quality helmets for the two-wheeler market. In addition to this, Steelbird has also successfully forayed into Tyres, Lubricants, Bearings, and a range of other categories.
With all these experiences, Steelbird has built formidable brand equity on the strength of in-depth and vast knowledge of the Indian market. This new market intervention with Horns and Spark Plugs will further expand the already strong Steelbird product portfolio. Moreover, this will also bolster its reputation as the premier brand in automotive products for the 2-wheeler market. With Hella, Steelbird will aim to create positive experiences for 2W customers and channel partners of Steelbird.
Hella will work closely with Steelbird and aim to spread the word about its horns and spark plugs to the maximum audience. Steelbird will make the best of this collaboration to make a name in this new market intervention. Backed by the promise of German reliability in delivering a world-class product by Hella, this collaboration will leverage the strong background, experience, initiative and efforts of Steelbird’s competent channel partners. Steelbird has a reputation in the Indian market, and coupled with its expert market penetration, Hella will find a rock-solid distribution infrastructure.
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