BMW Group India brings in India’s first-ever music and driving festival – JOYTOWN. This is a two-day immersive brand experience festival that will enthral brand fans and enthusiasts in Delhi, Mumbai and Bengaluru.
JOYTOWN brings together BMW, MINI and BMW Motorrad to offer a one-of-a-kind experience that is a perfect amalgamation of cars and bikes, music, entertainment and gastronomical delights. One will get to witness jaw-dropping stunts/drifts performed by experts on BMW cars and BMW Motorrad bikes. Furthermore, one can also witness experts showcasing the power and agility of BMW M cars and the prowess of BMW xDrive.
JOYTOWN entry tickets are currently available exclusively on Paytm Insider from INR 1800 onwards. Entry is free for children under the age of 10 years. Top-up smartcards for the purchase of food and beverages are also available at the coupon counters within the festival zone.
The BMW zone will have the entire BMW range of products. The event will have dedicated display areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town.
The MINI BIG LOVE Zone will reflect upon the style, inventiveness, and excitement. The participant will explore the expressive design, premium quality and unmistakable driving fun of MINI. Alongside this, there’s also a plethora of fun and engaging activities. This includes painting a MINI to flex muscles at the rock-climbing zone.
Motorbikes enthusiasts will feel at home at the BMW Motorrad Zone. It consists of a Motorrad Garage that will display the entire BMW Motorrad bike range. This will include, custom-made bikes, the latest BMW Motorrad Accessories, BMW Motorrad Style Collection and a Beer Garden.
Post-purchase of JOYTOWN entry tickets, participants can further choose to buy slots for The Gymkhana Experience, xDrive Offroad Adventure and BMW M Adrenaline Laps.
The Gymkhana Experience will give a first-hand understanding of the manoeuvring capabilities of BMW and MINI vehicles on a specially prepared track. Visitors will get a chance to sit back and witness the capabilities of BMW Sports Activity Vehicles (SAV’s) range at the BMW xDrive Offroad Adventure course.
Participating patrons can also personalise their style by exploring the latest in BMW, MINI and BMW Motorrad lifestyle collections and accessories.
The main stage will host a stellar line-up featuring prominent artists and music bands. The confirmed lineup for 10th December includes SANAM Band, Lisa Mishra, Kayan (DJ Set), and Sound Avatar. Meanwhile, for 11 December we will have Amit Trivedi, Arjun Kanungo, KR$NA, Project 91 and Madboy Mink.
The schedule for multi-city JOYTOWN for Delhi is from 10th to 11th December 2022, at Jawaharlal Nehru Stadium. For Mumbai, it is from 07th to 08 January 2023 at Bandra-Kurla Complex. Patrons in Bengaluru will enjoy the event from 28th to 29 January 2023 at Manpho Convention Centre.
Also Read: BMW Motorrad previews new S1000RR at India Bike Week 2022.