Earlier this year, Ferrari finally unveiled its first-ever SUV, the Purosangue. The Italian-supercar maker sure was late in getting the car ready, but it was clear that the car would be worth the wait. Now, it is reported that the company has stopped taking bookings due to a two-year wait time.
Popularity of the Ferrari Purosangue
The Purosangue is the first family-friendly SUV to come from the stables of the Prancing Horse. The car debuted in mid September and immediately after a couple of days it was hinted that the bookings could be closed. Enrico Galliera, Ferrari’s commercial and marketing manager said that the order books could be temporarily closed.
Unlike rivals, which have SUV-shaped design, the Ferrari Purosangue is different from any of the current high-performance SUVs. Ferrari has opted for a crossover shaped design rather than an SUV. Further, Ferrari likes to describe the Purosangue as a ‘four-door, four-seat model’ and doesn’t call the car an SUV.
In the Italian language, ‘Purosangue’ stands for a thoroughbred. This is reflected in the engine it uses. While others may use a twin-turbo V8 or a twin-turbo W12, the Purosangue takes a different approach. Under its long bonnet sits a new naturally aspirated 6.5-litre 65-degree V12 petrol engine. The engine makes 725 PS at 7,750 rpm and 716 Nm of torque at 6,250 rpm.
Ferrari’s annual production cap
Unlike other carmakers, Ferrari has always produced a limited number of cars from its Maranello factory. 2019 was the first year when the Italian carmaker sold over 10,000 units. Due to covid-19 pandemic, the production was reduced to 9,119 units in 2020, but it bounced back to 11,155 units in 2021. Ferrari has also said that the Purosangue will be limited to just 20% of the overall Ferrari production.
Rivals of the Ferrari Purosangue
The Ferrari Purosangue will compete with the likes of the Lamborghini Urus, Aston Martin DBX and the Bentley Bentayga. But unlike rivals, Ferrari is not bothered with rivals’ pricing as well its availability. Ferrar’s Purosangue is priced almost double that of the Lamborghini Urus.