Premium Italian motorcycle manufacturer Ducati recently opened its new showroom in Ahmedabad. This new showroom is the motorcycle maker’s 10th dealership in the country. With this growing number of showroom facilities, Ducati promises to facilitate an ultra-premium ownership experience.
This new dealership in Ahmedabad can showcase the entire Ducati and Scrambler Ducati range of motorcycles, apparel, and accessories. Furthermore, this facility in Ahmedabad is a 3S facility. Thus the customers can avail of sales, service, and spares under one roof. Ducati also claimed that the team at the new Ducati dealership consists of passionate and dedicated individuals. All of them understand the luxury motorcycling space and work together to deliver the best for the customers.
In terms of products launched, Ducati India has already announced the launch of nine new Ducati motorcycles. These are with their latest pricing as per 2023. Furthermore, the company is also working with the Ducati Official Club (DOC) composed of passionate Ducati owners (Ducatisti). Currently, there are 5 DOCs in India. These are, DOC Bengaluru, DOC Mumbai, DOC Kolkata, DOC North India, and DOC Pune.
In India, Ducati is aggressively expanding its reach and adding new showrooms. Being a premium motorcycle brand, Ducati has a niche target audience. But, the key is to make themselves available across all major cities in India, which will help expand their market. Thus, the Italian marque increasing its number of dealerships is a clear indicator of improving business in India.
Furthermore, in the recent few years, we saw exponential growth in the luxury two-wheeler segment. Further going forward we expect this trend to continue as the economy strengthens further. Ducati being a big name in the market already has a huge fan following. And now with a wide dealership network, more customers can get to experience the motorcycles, thus adding to the sales.
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