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Custom built Bridgestone Potenza tyres for Maserati MC20

Written by Nizam Shaikh

Trident wielding iconic Italian brand, Maserati has selected Tokyo-headquartered Bridgestone, the largest manufacturer of tyres in the world, to become the exclusive tyre supplier of Maserati’s new super sports car, the MC20. In the collaboration, Bridgestone will custom-engineer Bridgestone Potenza tyres, bespoke for the MC20 enhancing the super sports car’s capabilities. 

Bridgestone is Maserati’s long-term partner which has roots in motorsports racing history. Bridgestone’s Potenza tyres were born from a long association with Formula One racing, while the MC20 marks a return to Maserati’s racing roots. The tailor-made Bridgestone tyres will help achieve incredible results both on and off the race track. Both Bridgestone and Maserati used in-house R&D centres and ground-breaking virtual development technology to develop and test the new MC20 and its bespoke tyres. 

The bespoke Potenza tyres specially designed for the MC20 feature an asymmetric tread design for enhanced cornering stability and steering response. The brand has developed a new tread compound that enhances the tyre grip and a new internal crown structure distributes footprint pressure evenly when cornering, improving the stability. All the elements combined provide an optimum mix of control, speed and stability that improves the supercar’s overall performance.

Bridgestone significantly reduced the length of the development process through the brand’s proprietary virtual tyre modelling technology, further reducing environmental impacts. The length of the development process was also crucial to match the speed of the project’s time to market, making the process efficient as the MC20 design was produced in approximately 24 months, with both brand’s punching for sustainable technologies on top priority. 

The Maserati MC20 made its world debut on 09th September 2020 at the “MMXX: Time to be audacious” event and the MC20 moniker where MC stands for Maserati Corse and 20 for the year 2020, the year of its world premiere. The Maserati MC20 is designed in Modena and will be built at the Viale Ciro Menotti plant, where Maserati cars have been built for more than 8 decades. The brand has revealed that the launch is scheduled for the end of 2020.