Cleveland CycleWerks is ready with two motorcycles for the Indian market. The brand will be launching the Ace Deluxe & Misfit motorcycles in India in October 2018, and plan to have 10 dealerships in 10 cities operational by then. Both these bikes share the same components, except for the different styling.
The Ace Deluxe is priced at INR 2.23 lakh while the Misfit is priced at INR 2.49 lakh (ex-showroom). Both these bikes are CKD units and the CKD kits are imported from China and assembled in Pune. All bikes for Cleveland CycleWerks are built in China and shipped worldwide. This makes India the 2nd country for the brand to have a production line, although just for local assembly. The brand has also localised 5-7% of their motorcycle parts as of now. However, pricing still does sound on the higher side for a brand which has not yet established itself. Look what is happening to UM Motorcycles.
The Ace Deluxe and Misfit are powered by a 229cc, air-cooled, single-cylinder motor producing 15.4 HP of power and 16 Nm of torque matched to a 5-speed gearbox. No slipper clutch, no ABS. The bikes gets disc brakes at the front and rear, USD front forks, twin pot old school instrument console in chrome, round headlamp, and very basic old school design.
The Ace Deluxe is more of a classic looking motorcycle, nothing fancy. Just a utilitarian product built to do what it should, just ride. The Misfit has a more cafe racer styling to it, sporting the same cycle parts though.
Pricing puts the Cleveland Ace Deluxe and Misfit positioned higher than the Royal Enfield motorcycles. What do you think?