Citroen has announced the launch of the Special ‘Blu’ Edition C3 and eC3 in the Indian market. The brand has launched the special edition cars on its three year anniversary in the Indian market. Furthermore, the brand is emphasising more on the all-electric Citroen eC3 due to its sustainable and clean, green status.
Citroen has announced that during the celebratory period, the Citroen C3 will be available with a starting price of 5.99 lakh ex-showroom. In addition to this the C3 AC will be available from the price of INR 8.99 lakh ex-showroom. The special anniversary price is available on select models as part of the third-year anniversary celebration.
In addition to the special pricing, the brand is also offering a free car spa through the month. Thanks to the offer, Citroen’s existing customers will be able to ensure that their vehicles are in pristine condition. Plus the vehicles will be ready for the celebration month. Additionally, Citroen is also introducing a referral program where the existing customers will be eligible to receive INR 10,000 voucher for every successful reference.
The biggest highlight of the three year anniversary is the launching of the limited “Blu” edition Citroen C3 and eC3. The Blu edition will be available across the Feel and Shine trims. The Citroen C3 and eC3 Blu edition comes with a new exterior colour – Cosmo Blue. In addition to the colour, the cars also get roof and body line graphics on the exteriors. On the inside, the Blu edition cars come with an air purifier, illuminated cup holders and sill plates. The special edition cars also come with seat-belt cushions, customised seat covers and neck rests.
Since its entry in the Indian market, Citroen has introduce four cars including the all-electric eC3. The brand not only boasts a futuristic sales model, but also a highly localized production operation. Citroen also plans to expand its network in India with the aim of establishing 200 sales and service touchpoints by the end of 2024 under its Network Expansion Program (NEP).
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