The Piaggio Group arrives at EICMA and positions itself as the top European and Italian two-wheeler group. On 30 September 2022, the Group sold 490,400 vehicles all over the world. This includes 410,000 two-wheeled vehicles. The Group’s turnover stands at EUR 1,626.9 million and net profits of EUR 70.9 million. These are the highest values ever in the reference period.
High Demand For Aprilia In Europe
At the start of 2022, the Piaggio Group confirmed and consolidated its leadership in Europe in the scooter segment. With a share of 23.5 per cent, Piaggio group further reinforced its position in the North American scooter market, reaching a share of 34.9 per cent. The scooter sector increased to double digits in global sales, mainly driven particularly by the Vespa brand. This recorded a turnover rising to double digits and the record sales volume for the period, and by the Aprilia brand scooters.
The motorcycle segment was also extremely positive as both Aprilia and Moto Guzzi filed record sales in the year’s first nine months. All of this with the highest-ever volumes and profits. All thanks in part to the significant popularity of the new Aprilia 660 units. This includes RS, Tuono, Tuareg, and the Moto Guzzi V7 and V85 TT. For 2023, the Piaggio Group brings in a range of new models at EICMA with all its brands. Here we will briefly talk about the Aprilia ELECTRICa Project.
What Is The Aprilia ELECTRICa Project?
The ELECTRICa project represents Aprilia’s vision of mobility for the new gen, the youngest riders of the coming future. It is a window that opens toward tomorrow and paves the way for Aprilia’s future aspirations. The aim is to offer the new generations to guarantee them fun motorbike riding in any environment and without barriers.
The ELECTRICa project is this new concept – a lightweight, zero-emissions bike with a fun and satisfying ride. This will provide maximum freedom and riding pleasure even for use in the cities of the future. Therefore, the fun and freedom factor of riding will always be the cardinal principle at the base of all vehicles built by Aprilia.
The look is unmistakably Aprilia, especially during the time when a modern interpretation of the triple headlamp cluster typical of all Aprilias stands out to favour stark and clearly sporty lines. Compact dimensions and low saddle height guarantee accessibility. Furthermore, also by the lightweight and the presence of both brake controls on the handlebar a choice that makes the transition from scooters much easier.
Key Features
The electric motor is present in the central area and powers a chain final drive. The keyless system, the LCD instrumentation, and the phonic wheels in the rims introduce the theme of the technology of the motorcycle. The aim is to keep up with practicality. At the same time, there are a host of active electronic aids for a safe riding experience. This is the area where Aprilia has been a pioneer and is still at the top among manufacturers on a global level.
Also Read: Aprilia reveals RS660 Extrema limited edition motorcycle.
