Ceat has announced the ‘Ceat Discovery Rides’, a new experiential ride for Royal Enfield Clubs across six cities. The main aim of Ceat Discovery Rides is to cater to the riders who simply enjoy riding while discovering new things at the same time.
The rides will be launched in two phases. In Phase 1, there will be breakfast rides while in Phase 2, there will be overnight rides. In breakfast rides, the riders will assemble at a Ceat Tyre Shoppe. There will be a tyre check followed by a flag off. Riders will rider to a nearby location for breakfast. The first such breakfast ride under this initiative took place in Chennai in mid-October. There was a lot of positive response from the riders.
The breakfast rides in the remaining cities – Delhi, Pune, Kolkata, Bangalore, Ernakulam – will be conducted between November and December. Overnight rides, as planned for the Phase 2, will have a stay at a scenic place and activities like camping, photography and wildlife sightseeing will be arranged.
The members of the Royal Enfield Rider Club share a common passion for riding and exploring new places. Ceat too believes in this and hence the Discovery Rides Initiative. The rides will also promote safety, explore new destinations and increase the camaraderie amongst the riders. Ceat is the tyre partner for many Royal Enfield bikes including the likes of the Continental GT 650, Classic 350, Himalayan, Meteor 350, etc.
Just a few days back, Royal Enfield released a teaser of the Super Meteor. The bike is expected to be launched soon. The bike maker has shared a small teaser of the rear of the bike on the Youtube platform. An official unveiling date has been revealed to be the 8th of November 2022.
Also Read – Royal Enfield to unveil Super Meteor 650 on 8th November 2022