It is quite a well-known fact that vehicle ownership certainly involves the eventual wear and tear of tyres. This holds especially true when it comes to the vehicles being driven on the harsh tarmac of Indian roads. Therefore, most owners across India are unable or lax enough to check the tread on their tyres after continuous use. To help owners out, Ceat has announced the launch of its breakthrough product called the Color Tread Wear Indicator Tyres.
Ceat’s new innovative product for India aims to enhance customer safety by giving a tyre change indication to the user. The tyre manufacturer has embedded a yellow strip within the tread portion of the tyre that remains invisible when new. Over time, as the tyre wears off, this yellow strip will start appearing, indicating the time to change the tyre. The uniqueness of this innovation is that it makes it obvious to the owner that the tyre has neared its end.
Additionally, this method will also help in reducing potential accidents caused due to the absence of tyre grip. Ceat will offer their new Milaze X3 tyres in 15-inches/16-inches for the Toyota Innova owners in India with this new feature. Ceat’s recent insight studies also revealed that most vehicle owners are not aware of the timing to change their tyres. Therefore, the company’s new product will allow them to fulfil their vision of ‘Making Mobility Safer & Smarter’ for customers.
Being the flagship company of RPG Enterprises, Ceat has built a strong presence across global markets with its innovative products. With Ceat being established in 1958, the company produces over 35 million tyres a year that cater to all segments. These include tyres for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, two-wheelers, and auto-rickshaws.
In September 2021, Ceat launched their unique Puncture-Safe Tyre for two-wheelers in India that resist the loss of air pressure. With 11 sizes in total, the in-house developed tyre uses a patented sealant that prevents a puncture by filling the hole. Essentially, the self-healing tyre can tackle punctures of up to 2.5mm in diameter on the thread, considerably improving safety.
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