Bridgestone India has launched the next-generation tyre, Bridgestone STURDO, in the Indian market. This set of tyres will specifically cater to the Passenger Vehicles Segment. Bridgestone mentioned that this tyre has a special tread compound that helps to extend tyre life by up to 29 per cent. Furthermore, it also helps in improving the ride quality on uneven roads as well. Bridgestone STURDO is currently available in 27 sizes ranging from 12″ to 16″ with multiple variants. With these tyres, Bridgestone will target it for the Hatchbacks, Sedans and certain CUVs market.
The use of a special tread compound with Strong Reinforcement increases wear-resistant properties, thus improving the tyre life. The equipped large centre blocks with 3D tread grooves have the utmost grip for better driving safety. Bridgestone has been a key player in the Indian tyre industry. And now, with this new launch, Bridgestone will aim to expand its market share further. STURDO also resonated perfectly with the Central government’s ‘Atmanirbhar Bharat’ initiative. With the introduction of these tyres, Bridgestone commits itself to a continued consumer-centric focus with an aim to offer the best mobility solutions. The STURDO tyre range has been developed keeping in mind the Indian roads.
Bridgestone claims rigorous tests of the tyres on different terrains by the technical services team. Thus in this test, Bridgestone found the tyre life of STURDO as 29 per cent higher than its current variant. Bridgestone also represents this product that combines a solution for the most prominent need of Indian consumers, i.e., the longevity of the product. Thus, it also leads to cost efficiencies in the purchase. Bridgestone also addresses the basic question of “Kitna Lamba Chalega”, which means “how far it will go?”.
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