Pune-based automotive firm Force Motors was in the news recently for all the good reasons. Bookings are now open for its newly launched product, Urbania. The company mentioned that the bookings are currently taking place at select Force Motors Commercial Vehicle dealers across the country. The booking amount is INR 1 lakh. Force Motors confirmed that a list of dealers authorized to collect bookings is available on their official website.
As announced earlier, the pan India ex-showroom prices of the URBANIA start from INR 28.99 lakhs (ex-showroom). The flagship medium wheel base (3,615mm) variant with seating 13, excluding the driver, retails at INR 28.99 lakhs. Meanwhile, the long wheelbase (4,400mm) variant seating 17 retails at INR 31.25 lakhs, excluding the driver. Lastly, the short wheelbase (3,350mm) variant seating ten, excluding the driver, gets a price tag of INR 29.50 lakhs. Interestingly, the short-wheelbase variant attracts GST at the rate of 43 per cent. In comparison, the medium and long wheelbase variants attract 28% GST.
The Phase 1 installed capacity is set at 1,000 vehicles per month. Force confirmed that serial production has now commenced at their new dedicated state-of-the-art manufacturing facility created for this platform. The first batch of vehicles will arrive at dealerships in the coming fortnight.
Urbania is India’s first fully ground-up, next-generation modular monocoque panel van platform. With that, the van gets a host of first-in-the-segment features. This includes compliance with crash, rollover, and pedestrian safety regulations with driver and co-driver airbags. It also gets an independent front suspension with transverse springs for a best-in-class passenger ride and handling characteristics. This is the first time that we see Day running DRLs, Projector Headlamps, and signature tail lamps using light guide technology. Urbania is also the first in the segment to offer an ergonomically designed cockpit with a car-like steering wheel with tilt and telescopic adjustable steering column. All-wheel disc brakes with ESP, ABS, EBD, and ETDC are also the first in the segment features.
Also Read: Force Motors Urbania priced at INR 28.99 lakh, up to 17 seats.