Bajaj Auto Ltd has now acquired the rights for the name ‘Vincent’. David Holder & Family previously owned the Vincent brand, and it now seems that Bajaj owns the rights. Additionally, it is likely that Bajaj acquired HRD and Egil-Vincent brands as well. Let’s take a look at why it could be a sign of exciting new products to come from the Indian bikemaker.
Philip Vincent founded the British motorcycle brand Vincent Motorcycles in 1928. Philip bought HRD and started manufacturing motorcycles as HRD Vincent. Eventually, the brand became Vincent Engineers. Its most popular creation remains the 1948 Vincent Black Shadow. Back in its day, it was the fastest bike in the world. The Black Shadow also held the land speed record of 241.9 kmph back in the day. In fact, Vincent Motorcycles was often termed as “Makers of World’s Fastest Motorcycles”. Vincent Motorcycles stopped producing motorcycles in 1955 after the company ran into financial issues.
The trademark suggests that Bajaj could be trying to revive Vincent as a sub-brand for some new retro-classic motorcycles. Bajaj could also revive the Vincent brand and operate it as its own entity but under Bajaj’s umbrella. As of now, we’re not sure what Bajaj intends to do.
Bajaj has also partnered up with Triumph Motorcycles for a range of affordable motorcycles. However, these motorcycles will go on sale under the Triumph brand and not Bajaj. Thus, another possibility is that Bajaj could launch the motorcycles it will build with Triumph and sell them under the Vincent brand.
Bajaj has done a similar thing in the past. The Indian bikemaker partnered with KTM to launch its range of motorcycles in India. The brand also used the technology from the Austrian brand to launch new generation Pulsars and the Dominar. Hence, this is a possibility we can’t rule out.
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