Ather Energy has announced the commencement of production for its latest offering, the Ather Rizta. The Ather Rizta, which has been highly anticipated since its unveiling, is targeted at a broad consumer base, focusing on the needs of families seeking a convenient and long-range electric scooter. With production underway, the company has confirmed that deliveries are slated to begin in July1.
The Rizta is designed with practicality in mind, offering ample storage space with a 34-litre underseat compartment and an optional 22-litre flexible ‘frunk’ (front trunk). This design caters to the daily needs of consumers, providing enough room for groceries, bags, and other essentials.
Ather Rizta comes in two variants, the S and Z, both equipped with robust battery options. The base S variant features a 2.9 kWh battery pack, promising a range of 105 km on a single charge. The Z variant offers a choice between the standard 2.9 kWh or an upgraded 3.7 kWh battery, with the latter boasting an impressive range of 159 km. These figures suggest that the Rizta could be a game-changer for those looking for an EV with substantial range capabilities.
The pricing strategy for the Rizta is competitive, with the base S variant starting at Rs. 1,09,999. The Z variant with the 2.9 kWh battery is priced at Rs. 1,24,999, while the top-tier Z variant with the 3.7 kWh battery comes in at Rs. 1,44,999, all ex-showroom. This pricing positions the Rizta as an accessible option for a wide range of customers.
The success of the Ather Rizta hinges on several factors. The EV market in India is rapidly evolving, with increasing consumer awareness and government incentives driving adoption. Ather Energy’s previous models have established a strong brand presence, which bodes well for the Rizta’s market entry.
However, challenges remain. The recent marginal year-over-year decline in Ather’s turnover, despite a rise in EV sales, indicates potential hurdles in the path to dominance. Additionally, the company’s focus on smart electric scooters and overcoming infrastructural challenges has been a cornerstone of its strategy.
Also Read: Ather Rizta Electric Scooter launched at INR 1.10 lakh