Ather Energy makes its entry to Madhya Pradesh by opening its Experience Centre in Indore. Located at A B Road, Indore, this Experience centre has been associated with Kasliwal Group. Ather confirmed that both Ather 450 Plus and Ather 450X would be available for test rides and purchase at the showroom. Madhya Pradesh government has introduced a host of policies and incentives favouring EVs.
This includes providing up to 25 per cent subsidy in setting up charging infrastructure, exempting the first 22,500 electric two-wheelers from vehicle registration and providing free parking at all Municipal run parking spots. The Indore Experience Centre is 14th in the country, as Ather continues to add new showrooms at a much higher rate. Other Ather experience centres are located in Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Trichy, Visakhapatnam, Jaipur, and Kozhikode.
Currently, Ather has set up six fast charging points in Indore. These are located at Annapurna, Bhanwar Kuwa, Nanda Nagar, Race Course Road, Raj Mohalla, and A B Road. Alongside this, Ather plans to add 8 to 10 more charging points in the city. Ather will also help customers who wish to set up their charging station at their home or apartment. Charging infrastructure is still at a much nascent stage in India. But now, a lot is changing in this domain, as more private and government players are getting involved.
In the last two years, the demand for electric two-wheelers has been relatively high. There are multiple reasons to support this case. One of the critical factors is the rising fuel price. Along with this, the Indian government and various other state governments have also started providing lucrative subsidies and incentives, which makes owning an EV much more economical. Ather Energy is also benefiting from this, along with the host of other electric mobility companies.