Electric Vehicles News

Ather 450S & 450X available with festive season discount

Written by Kanad Kalasur

Ather has announced a bunch of new offers for the upcoming festive seasons on its 450S and 450X range of electric scooters. Existing petrol scooter owners looking to upgrade to an Ather will now get an attractive chance thanks to these festive offers

Ather Festive Season offers

Customers who are exchanging their existing scooter will get an exchange value of upto INR 40,000 on the Ather 450X (2.9 and 3.7 kWh variants) and the 450S (2.9 kWh). This amount can also be used as a down payment with the balance payment arranged from a bank or other NBFC partner as a loan.

Apart from the exchange offer, Ather also has a couple of other discounts on running. These include Festive Benefit of upto INR 5,000, Corporate Discount of INR 1,500 and a Credit Card EMI cashback of upto INR 6,000 on the 450S and 450X models.

To further help potential customers purchase an Ather scooter, the company is also offering a 24-month EMI scheme with a low interest of 5.99 percent. This will enable a further saving of INR 12,000 in interest costs compared to conventional loans. Other financing offers include Zero Down Payment and a 60 EMI plan as well.

Ather’s new offerings

Ather Energy, recently introduced an updated 450 series, which includes the 450S, 450X with a 2.9 kWh battery, and 450X with a 3.7 kWh battery. Alongside these new launches, Ather launched a new brand campaign, “Quick. Quicker. Ather.” Additionally, the company expanded its presence by establishing seven new experience centres in August, bringing the total number of experience centres across the country to 147.

The Road Ahead For Ather Energy

August was an exciting month for Ather, as they announced the launch of the new 450 Series of scooters. This launch allows them to reach a wider range of customers as they now have 3 products on the 450 platform at different price segments. Since the launch, they have seen a spike in pre-orders for the new scooters.

The production of the 450S and 450X (2.9 kWh) has been ramped up slowly, and it will go at full throttle this month. With the refreshed product portfolio increasing customer accessibility to scooters and the festive season kicking off, Ather is confident of capturing a larger market share in the coming months. The EV scene is picking up pace pretty fast and it is growing to even 2nd-tier cities.

Also Read – Ather 450S entry-level variant launched at INR 129,999.