Ashok Leyland breaches yet another milestone today. The company rolled out its 1,00,000th unit of AVTR, from its Pantnagar plant, Uttarakhand. Interestingly, AVTR achieved this remarkable milestone within 30 months of its launch.
Introduced in 2020, AVTR is the country’s first indigenously developed modular platform. This enables a variety of axle configurations, loading spans, cabins, suspensions, and drivetrain options on a single platform. The AVTR platform truck also allows customization to customers’ needs and applications.
The platform comes equipped with the next-generation i-alert fleet management system. Thus, customers get features like remote diagnostics thus adding to increased safety, higher reliability, durability, and superior driver comfort. AVTR platform is a first-of-its-kind in the Indian commercial vehicle industry. It enables customers to configure vehicles that are best suited to their applications and business needs. This accomplishment places Ashok Leyland as one of the most favorite commercial vehicle makers in the country.
Ashok Leyland has always been ahead of the competition. And being a leading player in the CV industry, the company has always come up with new product technology and innovation. One such product is this customer-centric AVTR that has taken the customers to the next level of trucking and they are reaping the benefits of modularity.
Since its introduction, the AVTR platform has played a crucial role for Ashok Leyland. It has helped the company capture a sizable market share in the market. AVTR has successfully helped customers improve their Total Cost of Ownership (TCO). This includes both best-in-class operation and maintenance costs. This backed by the extensive service network of Ashok Leyland gives enough reasons for the customers to opt for AVTR.
The rollout of the 1,00,000th AVTR further validates the combined effort made by the numerous teams at Ashok Leyland. This includes both internal and external teams working in tandem. With AVTR Ashok Leyland mentioned that they have been successfully able to deliver any kind of truck as per the customer’s specific requirement. All of this in a very short time.
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