Kinetic Engineering Limited, which pioneered the iconic moped “Luna,” is back in the news. The company has reached a full circle as it commences production of chassis and other parts for the electric avatar of the Luna. The E-Luna will be launched very soon.
Popular Kinetic Luna Makes A Comeback
The product will go under sale by its sister company, Kinetic Green Energy & Power Solutions Ltd. To date, KEL has developed all the major subassemblies for the E-Luna. This includes the main chassis, main stand, side stand, and swing arm. In fact, it has also set up a dedicated production line. The initial capacity stands at 5,000 sets per month. With a growing demand for electric vehicles, this is the best time to make an entry.
What To Expect From Kinetic Luna?
With the E-Luna, Kinetic once again aims to check all the boxes with its offerings. The welding for these critical and various parts will take place through a brand-new line of over 30 welding machines. This has been set up in an exclusive shop within the plant. All the assemblies will have their paint work done in its vast factory at Ahmednagar. To meet the requirements, KEL has also invested over INR 3 crore in upgrading its paint shop, press and fabrication shops. Thus, beginning in the first quarter of next year, the parts for E-Luna will contribute significantly to KEL’s bottom line. This will amount to approximately INR 30 crores per year.
Kinetic is quite excited to bring back the iconic Luna in its E-Avata. At its peak, Luna was selling close to 2,000 units per day. Taking inspiration from this, Kinetic aims big with the EV avatar as well. Kinetic expects this business will add over INR 30 crores annually over the next 2-3 years. This will also help KEL to improve its presence in the EV segment.
Kinetic Aims Big In The EV Segment
KEL is emerging as a one-stop platform for all the major mechanical subassemblies for electric 2 & 3-wheelers. This has witnessed explosive growth over the past 12 months. Exactly 50 years ago, Kinetic Engineering Limited made headlines by launching the Luna. At that time it retailed with a price tag of INR 2000. Thus making it the most efficient, affordable, and convenient transportation solution in India. A revolutionary product then, the Luna captured the imagination of Indian men and women alike. The demand was so high that the sales went up to 2,000 vehicles per day. This commanded a 95 per cent market share in the moped category at its peak.
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