German luxury manufacturer Audi has announced to increase and revise the prices of its entire model range by 3%. Audi aims to use its India strategy to focus on the sustainable business model by revising and increasing the prices. According to the automaker, a price correction is necessary in order to offset the rise in input and operational costs.
Audi India has also ensured to position its premium pricing in order to assure sustainable growth for its dealers. The brand also states that it aims to focus on Customer Centricity and ensure a minimal impact post price revision. In 2021, Audi India has launched nine new products which include 5 new fully-electric cars under its e-tron brand.
Audi India’s Current Line-up
According to Audi, its newly launched Q5 SUV has witnessed strong demand from Indian customers in the market. Currently, Audi India’s overall portfolio consists of products such as the A4, A6, A8 L, Q2, Q5, and the Q8. Additionally, Audi India also offers the RS5 Sportback, RS7, RS Q8, e-tron 50, e-tron 55, and the e-tron Sportback 55. The latest e-tron models released by Audi India include the e-tron GT and RS e-tron GT.
Other News
In November 2021, Audi India further expanded its pre-owned car business by inaugurating the new Audi Approved Plus in Bhubaneshwar. With an overall area of 4500 sq. ft, the pre-owned showroom can accommodate a total of 7 cars. The dealership will offer customers a choice of any pre-owned Audi mode along with several beneficial perks of ownership. These include a 2-year unlimited kilometer warranty, 24X7 RoadSide assistance, and the complete service history of the Audi pre-owned car.
Audi India’s Approved Plus dealerships ensure that it conducts 300+ multi-checkpoint tests which include a variety of inspections. These include mechanical, bodywork, interior, and electrical inspections, along with a comprehensive road test to ensure the car’s peak condition. Audi India also expanded itself by launching a brand new retail dealership named Audi Delhi West in early November 2021. To showcase its ‘Customer Centricity’ philosophy, Audi India also conducted free RSA services for stranded customers during the Chennai flood.
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