Maruti Suzuki is celebrating 9 years of success with its NEXA premium sales channel in the Indian market. Maruti Suzuki launched the NEXA premium dealerships back in 2015 and in FY2023-24 the automotive retail channel has registered a growth of 54%. The brand also revealed that NEXA has more than 2.7 million customers in India. In addition to this, the company also has 498 NEXA showrooms across 300+ cities. Furthermore, Maruti Suzuki’s 31.88% overall passenger vehicle sales also come from NEXA showrooms, playing a pivotal role in success of Maruti Suzuki.
Maruti Suzuki reveals that the NEXA channel is driven by the “Create. Inspire” philosophy and caters to the rising demand of premium products even in non urban centres. Models such as the Invicto, Jimmy, Grand Vitara and Fronx have further enriched the NEXA line up. Furthermore, NEXA has also been setting new benchmarks in customer service and redefining the car buying and ownership experience.
NEXA also offers unique experiences such as NEXA Music, NEXA Lifestyle and NEXA Journeys. NEXA Music is targeted towards music fans and offers a platform that celebrates Indie music. Participants are also mentored by A R Rehman to sharpen their skills for the Season 3. NEXA has also partnered with Lakme Fashion Week as well as IIFA Awards, SIIMA, Supersonic, Lollapalooza and Streaming Academy Awards under its NEXA lifestyle. NEXA Journeys offers diverse driving experiences and shares stories of travellers from different states.
Under the NEXA sales channel, Maruti Suzuki retails the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and Invicto. The premium sales channel also claims to offer the best of technology, design and features for its customers.
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