Riding on the heels of its Biggest Year in India, ŠKODA AUTO India also achieved impressive September results. The carmaker sold a total of 3,543 units in the given period. This, when compared to the September 2021 figure, stood at 3,027 units. Thus, the Czech-based company, with its high levels of localization and manufacturing, recorded a 17 per cent rise year-on-year growth.
The rising sales figure is a testimony of Skoda’s success in India. The company thanked the hard work of the entire team and the dealer partners behind the success of the emphatic result. The KUSHAQ and SLAVIA models are now pretty much established in the market. In addition, Skoda’s D-Segment products like the OCTAVIA and SUPERB are also leading their respective categories.
Skoda India’s main focus is now on further enhancing customer satisfaction. Thus the company is working hard on increasing ŠKODA customer touchpoints across India. From 175 touchpoints in December 2021, ŠKODA AUTO India has widened its reach to over 205 touchpoints. The long-term aim is to hit the 250 mark by the end of 2022. Through the first three quarters of 2022, Skoda has also comprehensively modernized all its showrooms. They are now fully digitalized ones with interactive features. All of this helps in further enhancing the decision journey and buying experience for customers.
Skoda mentioned that one of the key reasons for the consistent year-on-year growth of the company is the 95 per cent localization. With the MQB-A0-IN platform that the KUSHAQ SUV and the SLAVIA sedans are based on, customers are more inclined towards Skoda products. The local components and research and development of the products have helped to lower the ownership cost as low as Rs 0.46 per kilometre. This is one of the main USPs that is attracting new buyers to the brand and enhancing sales. Interestingly, India stands as the third largest market for ŠKODA AUTO globally after Germany and ŠKODA’s home market, the Czech Republic. Thus Skoda is fully dedicated and has massive plans for the Indian market.
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