Maruti Suzuki Subscribe, the car subscription program launched in July 2020. It is celebrating its third anniversary this month. During this period, it has emerged as an innovative and convenient mode of car ownership for customers. Thus providing them with unparalleled flexibility. Through a marketplace platform, the program offers customized car subscription options through multiple partners.
One of the main advantages of Maruti Suzuki Subscribe is its convenience and flexibility. Customers can choose any Maruti Suzuki car from a wide range of options and select subscription tenures ranging from 1 to 5 years. The monthly rental is all-inclusive, covering the vehicle price, registration and RTO expenses, insurance (both new and renewals), service and maintenance, and even roadside assistance.
Since its launch, Maruti Suzuki Subscribe has managed to expand its presence to 25 cities through collaborations with five esteemed subscription partners. They are namely, Orix, ALD Automotive, Quiklyz by Mahindra Finance, Myles, and SMAS Auto Leasing. This extensive network has enabled the program to reach a broader customer base. Perfectly providing more people with the opportunity to experience hassle-free car ownership.
Maruti Suzuki India is quite excited about the third-anniversary milestone. The brand acknowledged the phenomenal response from customers and emphasized the significant growth achieved by the program. According to the company’s statement, Maruti Suzuki Subscribe reported an impressive 292 per cent increase in Subscription Sales Volume in FY22-23, indicating its popularity among consumers.
As the automotive industry evolves, car subscription programs like Maruti Suzuki Subscribe are gaining traction as a viable alternative to traditional car ownership. They cater to the changing preferences and needs of customers who seek flexibility without the long-term commitments associated with purchasing a vehicle outright. With its success and continued expansion, Maruti Suzuki Subscribe has proven itself as a successful and customer-centric initiative in the automotive sector, promising a bright future for the brand and further growth in the coming years.
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