BMW Group announces its sales report for CY 2021. The group consists of BMW, Mini and Rolls-Royce. For the entire year, the German automotive group sold a total of 2,521,525 units across the world. This is their all-time high sales figure and also made them the number one in the global premium segment. When compared to CY 2020, BMW Group’s sales grew by 9.1 per cent.
Unsurprisingly, the sales of electric vehicles almost doubled. The sales figure for 2021 stood at 103,855 units. Mini delivered a total of 302,144 vehicles for 2021. Meanwhile, Rolls Royce sales stood at 5,586 units for the given period. This figure is the highest ever in the brand’s long 117-year history. BMW Motorrad posted a total sales of 194,261 units, thus making it the best ever year in terms of sales figures.
The Road Ahead
BMW Group believes that the trend will continue for 2022 as well. The carmaker is aiming to enhance its range of electric vehicles. With the growing demand for electric vehicles across the world, EVs are getting very popular. Luxury carmakers like BMW are also shifting their focus away from ICE engines. For this current year, BMW aims to double its sales of fully electric vehicles. The long term target is to sell a total of about ten million fully electric vehicles over the next ten years.By 2030 both Mini and Rolls-Royce aim to become an all-electric brand.
Furthermore, to enhance customers’ experience, the group is heavily investing in digitalisation. Customers can now leverage a host of services from the comfort of their homes. The new My BMW/Mini mobile app gets a wide range of applications starting from online service booking to accessing charging stations.
EVs Are The Future
In 2021, around 13 per cent, which is 318,316 units, BMW and Mini vehicles sold were electrified. Specifically for Europe, the figure stood at 225,415 units, which is around 23 per cent. For 2022, BMW has confirmed that electrified versions of the 7 series and X1 will hit the roads. And by 2023, we would see the much in demand BMW 5 series in its electrified avatar. For Mini, we will see the electrified version of its top-selling Countryman. And Rolls-Royce’s first-ever electric car, named Spectre, will also hit the market in 2023.