2014 Mercedes-Benz LuxeFest
Mercedes-Benz has kicked off the LuxeFest 2014 campaign in a bid to pamper their valued customers. The German marque has associated with a couple of high end brands for this campaign such as J.W. Marriott, Swiss Air and Carl F. Bucherer and offer exciting experiences to the customers.
The LuxeFest 2014 campaign kicks off on 20th August and concludes on 31St October, 2014. While this campaign is running, all Mercedes-Benz showrooms will have a standardised setup. A standard aroma scent ambient system across all showrooms, Café Mercedes will offer a specially brewed coffee, a playlist common to all showrooms with a relaxing and stimulating theme, and dedicated kids section.
Through this campaign, one winner will receive a customised Carl F. Bucherer wrist watch with his / her name on the dial. One couple will get a stay at any J.W. Marriott properties in India for an all-expense paid package of 2 nights and 3 days. Those taking a test drive of any Mercedes-Benz vehicle will get a 20% discount voucher for Food, beverages and SPA at any J.W. Marriott property in India. One couple will get a business class travel ticket from Swiss Air to any destination in Europe. These winners will be chosen via a lucky draw at the end of the campaign in the first week of November, 2014.