TVS’s Apache Owners Group is now 1 lakh members strong. To commemorate this occasion, the brand recently organised the first edition of the TVS AOG North Chapter ride in Mandawa, Rajasthan. This three-day event took place from March 4 to March 6, 2022, saw one of the biggest gatherings of TVS Apache owners.
As part of this, the owners rode down from across the length and breadth of the country. Customers also took part in various activities like an obstacle race, slow race, dirt riding and other engaging sessions. Other than this, customers also enjoyed activities like horse riding, pottery, ropewalk, followed by camel rides and a puppet show. In the night, the participants experienced exhilarating band performances, light performances and a captivating DJ night. Further, TVS had arranged a tour of the famous Havelis and mansions in and around the town. The participants also got the chance to meet the Royal Family of Mandawa.
TVS Apache Owners Group, abbreviated as AOG, is the community of Apache motorcycle owners in India. This is a platform that aims in creating a common ground to spread enthusiasm for motorcycling. It has been almost four years since AOG started. And now, the community has found its place in over 65 cities across the country with over one lakh members. TVS mentioned that riders in the TVS AOG community have completed over a thousand rides till date.
For the month of January 2022, TVS posted a total sales of 2,66,788 units. Furthermore, to have a better hold of the EV segment, TVS recently acquired the e-bike brand Swiss E-Mobility Group. As part of this, TVS has announced a successful acquisition of a 75 per cent stake in the group. On similar lines, TVS has also announced its collaboration with Swiggy to fasten its electrification efforts.
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