Royal Enfield’s success is being closely watched by almost every two-wheeler manufacturer in India. One of the oldest two-wheeler brand, Royal Enfield is managing to sell motorcycles which have no major feature or highlight, but sell purely based on the cult following. Looking at the sales figures Royal Enfield is managing, rival brands have started developing motorcycles for this Rs. 1 – 2 lakh segment. While Bajaj has already launched the Dominar 400, rumours now suggest that even Honda wants a piece of this pie.
A team of Honda engineers have already been selected who will work on this new motorcycle at the Indian R&D centre. There is no update on engine capacity, the type of motorcycle, etc., but it will be a middle-weight motorcycle with all the latest bells & whistles along.
It is unknown if the bike would be something similar to the Honda Rebel sold abroad. The Rebel is available in 300cc & 500cc versions with the former being a single-cylinder and the latter a parallel-twin. For India, for reasons known (COST), expect a single-cylinder motorcycle.
There is no concrete detail on specification, or launch timelines as the development is still in its nascent stage. We hope that Honda does pull something out of the box soon. But then, the question remains, will people move away from the Royal Enfield brand? There is enough growth and space for competition in this segment, but rivals need a marketing genius to attract buyers.