Adishwar Auto Ride has announced a major price cut for its Zontes 350 cc range of bikes. The company has slashed the prices of the Zontes 350R, 350X, 350T, and 350T ADV by up to ₹48,000, making them more affordable and competitive in the segment.
Zontes 350R
The Zontes 350R is a naked streetfighter that offers a sporty and aggressive design, along with a host of features such as a TFT display, tyre pressure monitoring system, LED lights, and keyless ignition. The bike is powered by a 348 cc, liquid-cooled, single-cylinder engine that produces 38.8 bhp and 32.8 Nm of torque, mated to a 6-speed gearbox. The bike also gets disc brakes on both wheels with dual-channel ABS. The Zontes 350R, which was previously priced at ₹3.25 lakh (ex-showroom), is now available at ₹2.79 lakh (ex-showroom), a reduction of ₹46,000.
Zontes 350X
The Zontes 350X is the faired version of the 350R, with a distinctive front fairing that gives it a futuristic look. The bike shares the same engine and features as the 350R, but has a more comfortable riding posture and a larger fuel tank. The Zontes 350X, which was earlier priced at₹3.45 lakh (ex-showroom), now costs ₹2.99 lakh (ex-showroom), a drop of ₹46,000.
Zontes 350T and 350T ADV
The Zontes 350T and 350T ADV are the adventure touring models from the brand, which offer a versatile and capable performance on different terrains. The bikes are equipped with a 348 cc, liquid-cooled, single-cylinder engine that delivers 38.8 bhp and 32.8 Nm of torque, paired with a 6-speed gearbox. The bikes also come with features like mobile phone mirroring on the TFT display, LED lights, adjustable windscreen, and luggage racks. The only difference between the 350T and 350T ADV is that the latter gets wire-spoke alloy wheels with tubeless tyres, while the former gets cast alloy wheels with tube tyres. The Zontes 350T, which was previously priced at ₹3.47 lakh (ex-showroom), is now priced at ₹2.99 lakh (ex-showroom), a massive cut of ₹48,000. The Zontes 350T ADV, which was earlier priced at ₹3.67 lakh (ex-showroom), now costs ₹3.25 lakh (ex-showroom), a reduction of ₹42,000.
New Strategy
The price cut by Adishwar Auti Ride is part of its new expansion strategy in India, where it plans to open more dealerships and service centers across the country. The company also aims to increase its market share and customer base by offering value-for-money products that cater to different segments and preferences. The Zontes bikes compete with the likes of KTM, TVS, BMW, and Royal Enfield in the Indian market.