Key highlights
- Yokohama India launches ‘Easy Drive’ initiative
- No-Cost EMI available for the premium tyre range
- Minimum EMI starts at Rs 1,807 monthly
Reshaping the tyre industry and retail sector in India, Yokohama has launched the first No-Cost EMI scheme for premium tyre buyers. Read its complete details below.
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Yokohama India ‘Easy Drive’ scheme details
In a bid to make premium tyre ownership more accessible, Yokohama has launched a No-cost EMI scheme for buyers. It is called ‘Easy Drive’ where buyers can opt for any type of premium tyres from the available range without paying any downpayment.
For the ‘Easy Drive’ initiative, the Japanese tyre brand has joined hands with Bajaj Finance. However, the catch is that the ‘Easy Drive’ scheme is only available for tyres sized 17 inches or above.
The current premium range of tyres from the brand includes ADVAN, Geolander, and BluEarth. All three sub-brands can be brought within the new No-cost EMI scheme.
As per the company, the lowest EMI stands at Rs 1,807 per month for the ADVAN and BluEarth tyres. To avail of the new scheme, customers can reach out to any official retail store or the Yokohama Club Network store near them.
With the growing number of cars that belong to the mid and premium segments, the average tyre buying needs have increased. Modern cars now demand precision and soft compound tyres that can withstand their power and driving capabilities.
Therefore, understanding the changing requirements of buyers, the company has decided to make these tyres more accessible to a wider audience through the ‘Easy Drive’ initiative. The best part is that buyers need no to pay any downpayment for opting this scheme.
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Our verdict
Yokohama tyres have been known for their precision handling and superb wet surface performance. Hence, numerous high-end car buyers opt for the premium range offered by the brand. The new No-Cost EMI scheme will definitely enhance the sales for the brand in India.