Yamaha Motor India Group is making significant efforts to improve the engagement of its brand campaign “The Call of the Blue”. The company organized ‘The Call of the Blue Weekend Event’ at RMD Sinhgad College Parking, Warje, in Pune. This was held on Sunday, 13th November. This customer engagement event by Yamaha was the first in Pune this year. Yamaha confirmed that around 500 riders from Blue Streaks and close to 1000 Yamaha fans participated in the event. Blue Steaks is a community of passionate Yamaha owners.
Key Highlights Of ‘The Call of the Blue’ Event
Through this event, every motorcycle enthusiast got the chance to experience the thrill of riding their Yamaha. Furthermore, this event also allowed the participants to explore the best technology, performance, and safety features in Yamaha’s premium model range. During the event, activities like Gymkhana Ride were organized for the participants. These events were perfect for showcasing their talent and sharpening their riding skills.
To further build excitement, there was also a Test Ride Activity. Fans also got to explore Yamaha’s product range, including its accessories and apparel. Another key highlight of this event was the Styling Zone. Here customers indulged in various forms of face painting and tattoo art. The company confirmed that it would also organize ‘The Call of the Blue Weekend Events’ in other locations in Maharashtra. This aims to raise awareness of the brand’s commitment to promoting riding culture as a part of customers’ lifestyles.
Yamaha India’s Current Lineup Of Products
Thus with ‘The Call of the Blue Weekend Activity’, Yamaha aims to engage with a wider audience across India. This will also help promote the brand’s complete range of models. This includes YZF-R15 version 4.0 (155cc), YZF-R15S version 3.0 (155cc), MT-15 (155cc) version 2.0; Blue-Core Technology- enabled models such as FZ 25 (249cc), FZS 25 (249cc), FZ-S FI (149cc), FZ-FI (149cc), FZ-X (149cc), AEROX (155cc) and UBS enabled scooters like Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc).
Also Read: Yamaha reveals refreshed Tenere 700 & Tenere 700 Rally Edition.
