Japanese motorcycle brand Yamaha has registered a growth of 33% in the month of December as compared to sales in the same period last year, in the Indian market. Yamaha India has registered sales of 39,224 units in the month of December 2020 compared to 29,486 units in December 2019.
The company has been registering growth in sales for the last 6 months, post the relaxation of rules in the COVID-19 era. Since resumption in manufacturing and sales, the brand has registered a sales of 49989 units in the month of July as compared to 47918 units sold in the same period last year which is a growth of 4.3%. In August, Yamaha sold 60505 units and compared to 52706 units in the same period last year showing 14.8% growth. In September 2020, 63052 units were sold as compared to 53727 units sold in the same period in 2019 showing 17% growth.
For the last three months, Yamaha India has registered the highest growth since the resumption of operations. In October 2020, Yamaha sold 60176 units as compared to 46082 units sold in 2019 showing 31% growth. In November, the brand sold 53208 units as against 39406 units showing 35% growth. The November sales numbers can be attributed to the pent up demand and purchase as a result of festive sentiments. But the brand is expected to keep the momentum up for the new year.
In the Indian market, Yamaha retails the YZF R-15 Version 3.0 & MT-15 in 155 cc category. The FZ FI & FZS FI Version 3.0 in the 150cc roadster segment. The Yamaha FZ 25 and the new FZS 25 in the quarter-litre roadster segment and the Fascino, Ray ZR and Ray ZR Street Rally in the 125cc scooter segment. All the scooters and motorcycles from the brand’s line up have been upgraded to BS6 emission standards.
Recently, the Japanese brand has also applied to register for a new ‘FZ-X’ wordmark at the Indian Intellectual property office which leads us to believe that the brand could be planning to introduce a new motorcycle in the Indian market to keep the sales momentum up.
