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Yamaha rolls out ‘Virtual Store’, online end-to-end sales channel

Nizam Shaikh
Written by Nizam Shaikh

India Yamaha Motor has launched a “New user-friendly website with online sales facility” in India which bring customer-centric features under the brand’s ‘Call of the Blue’ campaign. The new Virtual Store from Yamaha aligns with the new normal of social distancing and offers customers an enhanced online sales experience from the safety and comfort of their homes.

Due to the ongoing COVID-19 pandemic situation, customers are avoiding visits to the showrooms and are preferring to stay indoors and considering their convenience India Yamaha Motor has introduced the online sales on its website with VIRTUAL STORE to enhance the buying experiences of its customers. 

The new Virtual Store will have the latest features such as the 360-degree view of the products along with the specification comparison, Buyers Guide option, etc. Through the Virtual Store, Yamaha dealerships will also provide their support in promoting the contactless delivery and use digital communication tools like WhatsApp etc. for communication with the customers. The Virtual Store also offers its customer’s doorstep service for their purchase-related enquiries. 

Yamaha will start the online sales module from Chennai and will cover 300 dealerships across the nation by the end of 2020.

In recent news, Yamaha launched the 2020 Yamaha FZ 25 has been launched at INR 1.52 lakh ex-showroom, Delhi and the Yamaha FZS 25 is priced at INR 1.57 lakh ex-showroom, Delhi. The FZ 25 is offered in Metallic Black and Racing Blue while the FZS 25 comes with new aggressive graphics, rim stripes and new international colours – Dark Matte Blue, Patina Green and White Vermillion, the first two of which get Gold finish alloy wheels. 

The 2020 Yamaha FZ 25 and the FZS 25 are powered by a BS6 compliant 249cc single-cylinder, air-cooled, 4-stroke 2-valve SOHC fuel-injected engine that produces 20.8 PS of power and 20.1 Nm of torque matched to a 5-speed transmission.

The Yamaha FZ 25 and the FZS 25 competes in the quarter-litre segment rivalling the Suzuki Gixxer 250, KTM 250 Duke, Bajaj Dominar 250 and the Husqvarna Vitpilen 250 and the Svartpilen 250 in the Indian market.