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Yamaha launches Special Finance Scheme for Frontline COVID Warriors

Written by Nizam Shaikh

Yamaha Motor India (YMI) has announced a Special Finance Scheme for the frontline warriors of COVID-19 available across all authorized Yamaha dealerships in India during the times of the pandemic. The new initiative helps the frontline warriors to acquire Yamaha motorcycles at ease by providing convenient financial schemes. 

The special finance scheme helps incentivise new Yamaha customers by reducing the EMI by 50% in the first three months. The scheme can be availed between July 1st to July 31st, 2020. The scheme is in-line with the brand’s commitments towards support for frontline corona warriors in India. 

Earlier, Yamaha had also run a nationwide Yamaha “Corona Warriors’ Camp” from June 8th to June 22nd, along with a ‘Thank You Frontline Warriors’ – a movie featuring dealers, customers and employees, a “Thank You” formation in the manufacturing facility, a sticker messaging campaign and a balloon signage campaign. 

Yamaha has resumed services in various cities with new resumption guidelines and safety procedures along with the required permissions from the relevant authorities. 

In other news, India Yamaha Motor has also announced that the two-wheeler range from the brand has completely transitioned into BS6 emission compliant standards well ahead of the 1st April deadline which shows the brands commitment towards the Govt. of India’s new stringent emission policy for a cleaner environment.

The brand has also removed the Yamaha YZF-R3 from the brand’s listing on the official website indicating that it has been discontinued in the Indian market until Yamaha plans to launch the BS6 compliant model.  The Yamaha YZF R3 was launched in India a couple of years back and though the motorcycle got an upgrade in the global market last year, the engine has not been updated and still remains sub BS6 standards. 

While the brand has not made any official announcement about the new Yamaha YZF R3 coming to the Indian streets, but it is expected to be introduced in the Indian market in 2021 with a new engine upgrade.