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Yamaha India is Official Sponsor of Monster Energy Yamaha MotoGP Team

Written by Nizam Shaikh

Yamaha India has announced that it is the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. After the success of the 2023 MotoGP, India Yamaha Motor Pvt. Ltd. (IYM) will further deepen the connection with the Monster Energy Yamaha MotoGP team for 2024.

The brand also revealed today the iconic logo of Yamaha India’s brand campaign – The Call of the Blue. In addition to this, Yamaha also revealed that the The Call of the Blue logo will feature on the front cowl of the Monster Yamaha Machines. This includes both Fabio Quartararo and Alex Rins’ Yamaha YZR-M1 motorcycles.

The Call of the Blue logo will be displayed on both the YZR-M1 motorcycles throughout the 2024 season. The campaign is already resounding well with the Indian audience especially the young fans of Yamaha in the country. Thanks to the collaboration, the campaign logo will not only connect with Indian fans but also reach a global stage.

What is MotoGP?

MotoGP is one of the greatest sporting events in the world. The premier motorcycle racing championship is held on road circuits across the globe. Organised by DornaSports MotoGP was founded in 1988. From 1991, the championship is now known as FIM World Championship Grand Prix (MotoGP). Dorna Sports is a leader in sports management, marketing and media. Also, Dorna is the exclusive commercial and television rights holder of MotoGP.  

2024 MotoGP Season

For 2024, the lights out in Qatar will be on March 9th 2024. MotoGP also revealed that the action will have a new ‘2024 Launches Live’ streaming across social media platforms. The official channel will also bring detailed analysis and reactions. The IndianGP is lined up in number 15 and will be held between 20 September and 22 September. The MotoGP in India will take place at the Buddh International Circuit in Delhi.

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