Yamaha announces a new scheme named ‘Gratitude Bonus’ for the frontline warriors. 1st July is celebrated as Yamaha Day, and in 2021, the company completes 66 years of its existence. Thus, to commemorate this momentous occasion, Yamaha Motor India introduced this scheme. Under this, all the frontline warriors that include sanitation workers, armed personnel, police, medical stand, and municipal workers will get a cashback of INR 5,000 on the purchase of its scooter models. This includes the Fascino 125 Fi and Ray ZR 125 Fi. Along with this, Yamaha had also organized various online and digital incentives to thank the selfless effort of everyone fighting the deadly virus.
Challenging Spirit As the Main Driving Force
Yamaha Motor Company mentioned that it aims to change the mindset of everyone and try to develop the sense of ‘Challenging Spirit’ as the core driving force. The company also appreciates the support of dealer partners, suppliers, and customers in these unprecedented times. The global theme for this 66th Yamaha Day is ‘ART for Human Possibilities. This is an aim to provide greater happiness to everyone all around the world. This theme also reflects Yamaha’s commitment towards the brand’s endeavour in the market with technological prowess and sustainable mobility solutions. The company also introduced ‘The Call of the Blue’ campaign, which engaged with the customers with a host of digital activities.
Current Lineup Of Products
Yamaha first made its entry to India back in 1985 as a joint venture. Currently, the lineup of products includes YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology-enabled models such as FZ 25 (249 cc) with ABS, FZ S 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS, FZ-X (Fuel-Injected, 149 cc) with ABS and UBS enabled scooters like Fascino 125 FI, Ray ZR 125 FI and Street Rally 125. Yamaha currently has two manufacturing facilities located in Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu).
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